Comments on: Selling Your Home With Effective, High Impact Language

By: Melody Anderson

Melody Anderson — Tue, 25 Nov 2008 17:14:15 +0000

Doug, please forgive my error. I was thinking ‘Doug’ in my earlier comment,
but the hands for some reason typed ‘Dan’ – someone I often write to. Thanks again for the post.

By: Melody Anderson

Melody Anderson — Tue, 25 Nov 2008 17:07:07 +0000

Your ‘positive’ and ‘negative’ options are impactful, Dan. It brings to mind how important it is to also bring along a little imagination and vision to the showing. They are what tend to fuel a and inspire a positive outlook, don’t you think? I’m enjoying reading your site, and I look forward to visiting often.

By: [BLOCKED BY STBV] The Stockton Specialist

[BLOCKED BY STBV] The Stockton Specialist — Tue, 25 Nov 2008 07:03:04 +0000

I’m Thankful for CoRE #118…

Itâ€™s Thanksgiving week and we are thrilled to host CoRE #118. For those unfamiliar with how the Carnival of Real Estate works, Carnival of Real Estate showcases blog posts submitted by the best of the nationâ€™s real estate bloggers and is hosted on…

By: The Stockton Real Estate Specialist : The Stockton Specialist

The Stockton Real Estate Specialist : The Stockton Specialist — Tue, 25 Nov 2008 06:30:35 +0000

[...] Willis presents Selling Your Home With Effective, High Impact Language posted at [...]

By: Doug Willis

Doug Willis — Mon, 24 Nov 2008 21:33:43 +0000

Homes are like people, there is something out there for everyone. A home listing is similar to an advertising campaign; an interest needs to be created to get people into the home. The goal of advertising is to sell a product, get people to visualize themselves in it. I can think of other advertising that seems to go a bit far. One that comes to mind is the commercial for Cialis. What do two people in separate bathtubs looking out over a mountainous landscape have to do with the product they are selling?

By: Hannah B.

Hannah B. — Mon, 24 Nov 2008 19:04:50 +0000

As a buyer, I agree with your assessment that there are many verbally challenged realtors… especially those that pronounce their profession as reel-uh-ters, but that’s another story. Option 1 is obviously not a good selling tactic, and with the right price anything can be sold. That being said, this house sounds like such a piece of $&*@ that you would have to give it to me and I still wouldn’t take it, but that’s just me. Option 2 is problematic as well because if Option 1 is the unwavering truth, Option 2 goes a bit too far in its overly positive wording. These are the kinds of descriptions that annoy me as I’ve already seen too many “charming” homes.