Occasionally I will see something that looks a little outrageous and decide to bring it to your attention. Maybe you agree with me or maybe you don’t. This weeks offering has to do with this picture. This photo was actually used in a listing photo of a house for sale with the caption “wine cellar”. Looks to me like someone set up a wine rack in the basement and euphemistically called it a “wine cellar”. Is it genius or is it grasping for something to say?

Telling the truth attractively and with a positive spin is an art form. It has been used very effectively for Budweiser and their Real Men of Genius advertising campaign. So we thought we would start another and call it “Real Estate Agent of Genius”.

Up2date Presents Real Agents of Genius

Today we salute you, Real Estate Agent of Genius:

Armed with your disposable camera and 25 hours of continuing education, you set out to make your mark. Open the aperture and eliminate the dark, you sultan of the shutter.

You’re really onto something with this wine cellar idea, Stir up the dust to make the bottles look old and valuable; did someone say “Two Buck Chuck”? What’s next an old table next to the street your calling a sidewalk cafe? You were born to sell.

These home sellers should be glad they have you on their side you maven of marketing. You were the head of your correspondence class. So snap open a cold Bud Light, you Ansel Adams of the basement.

Today, we salute you, prince of the photo, and illusionist of the image, Real Estate Agent of Genius

Tags: real estate agents